Lotion, Serum and Moisturizer; What’s the Difference?

Lotion, Serum and Moisturizer; What’s the Difference?

All skincare is not made equal, and anyone in the skin care formulation industry can tell you that. We often use blanket terms to describe skin care products that are actually very different in terms of ingredients, purpose and benefits. They’re all part of your skin...
What’s Hot in Skin Care Ingredients?

What’s Hot in Skin Care Ingredients?

In our new monthly series, the skincare experts at Evora bring to you the active ingredients that are being talked about in skincare. Being in touch with what science says as well as what’s trending helps you reach the customers with cutting edge skincare...
How Bundling Can Increase Your Skincare Sales

How Bundling Can Increase Your Skincare Sales

Bundling is the practice of including two or more products with your main product that you are selling. This also includes discounts, kits, and sets. It often improves the perceived value of your product. Advantages of bundling Bundling is a competitive tactic. It...
3 Tips for Diversifying Your Skincare Sales Channels

3 Tips for Diversifying Your Skincare Sales Channels

There’s no doubt that making a sale is the best part of being a business owner. Converting potential leads to delighted customers makes all the trails of entrepreneurship worthwhile. Although the future of traditional business models has increasingly come into...