Apr 18, 2018
2018 Skin Care Industry Trends
What will 2018 bring to the skincare industry? If your business is involved in producing and selling private label skincare products, then foreseeing future trends could be the key to a prosperous year. Below are four trends that we think will define the year in skincare. Hopefully, these predictions will help give your business an edge over the competition this year.
For years, a fair disclaimer to make about a skincare product was “It’s not going to solve any issues overnight.” In 2018, expect skincare manufacturers to challenge that claim more than ever before. Night creams and masks seem destined for a big year, and it’s not hard to see why. Consumers have always wanted products that can help their skin recover, rejuvenate, and look better overnight. These days, with such busy schedules, the average consumer doesn’t have as much time to focus on skincare. Products meant for nighttime use are perfect for the busy modern consumer.
Of course, it’s also worth noting that nighttime is an uninterrupted span of 6-12 hours when skin care products can have the time they need to work their magic. From deep cleaning products to moisturizers, nighttime is the right time to achieve substantial skin care impact. Working with your business’s contract manufacturing provider to get a night cream in your store would be a smart choice for 2018.
Beauty publication Byrdie predicts that vitamin C will become a go-to ingredient for skin care manufacturers in 2018. If you’ve been paying attention to the skincare and beauty product markets as of late, then you already know how much vitamin C has been hyped as a key ingredient for achieving brighter and smoother skin. Vitamin C is an antioxidant that some have claimed helps reduce inflammation and pigmentation problems in the skin. It has also been said to assist with collagen production, which helps keep your skin tighter and more youthful.
We’ve always known about the benefits of vitamin C. There’s a reason your parents were so adamant about getting you to drink your orange juice and eat your fruits and vegetables. Unfortunately, not much of the vitamin C that we eat ever makes it to the skin. For this reason, there’s been a recent trend in skincare to start spiking products with high concentrations of vitamin C. In 2018, mainstream and private label skincare companies alike will begin adding vitamin C to most (if not all) of their products, from moisturizers to masks and beyond. Brands are promoting the change, by hyping up the “brightening” properties of their skincare products more than ever before.
If your business is like most private label skincare brands, then you probably haven’t waded into the world of dietary supplements just yet. However, as Boldsky notes here, many skin problems happen because of vitamin deficiencies, dietary habits, and other internal issues. The best way to fight acne and other unsightly blemishes, it turns out, might be to pair more traditional skincare habits with an “inside out” strategy. Such a strategy would focus on skincare, dietary supplements, and overall wellness—from exercise to dietary changes. As this shift happens, you will see more skincare-driven supplements hitting the market. For instance, we currently sell a biotin supplement with some of our skin care lines.
CBD (or cannabidiol) is the latest buzz term in the skin care industry. Manufacturers are slowly starting to tiptoe into the market of private label CBD-infused skincare products. After all, CBD is said to help reduce irritation, fight acne, protect against UV radiation, offer pain relief, and more. It might even offer benefits that help fight anxiety and depression.
Thanks to these considerable possible perks, more and more skin care manufacturers (and beauty product manufacturers in general) are experimenting with CBD. By all accounts, this market is about to hit a big boom.
One important thing to note is that CBD is a component of cannabis, which is, of course, the same plant that yields marijuana. Despite the connection, CBD shares no more relation to marijuana itself than hemp. It won’t get you high, and it is absolutely legal and ethical. Private label companies shouldn’t worry about the connection to cannabis and should view CBD as a smart investment for 2018.
Did we miss any trends that you see on the horizon for 2018? If so, let us know! In the meantime, best wishes to all for a prosperous year of growth, innovation, and expansion.