Lotion, Serum and Moisturizer; What’s the Difference?

Lotion, Serum and Moisturizer; What’s the Difference?

All skincare is not made equal, and anyone in the skin care formulation industry can tell you that. We often use blanket terms to describe skin care products that are actually very different in terms of ingredients, purpose and benefits. They’re all part of your skin...

What’s Hot in Skin Care Ingredients?

What’s Hot in Skin Care Ingredients?

In our new monthly series, the skincare experts at Evora bring to you the active ingredients that are being talked about in skincare. Being in touch with what science says as well as what's trending helps you reach the customers with cutting edge skincare solutions....

How Hyaluronic Acid Benefits Skin

How Hyaluronic Acid Benefits Skin

If you’re in the business of skin care formulation, keeping up with trends in the skin care industry is vital. Do your research to find the most effective ingredients to add to your products and educate your target market on these benefits. A great ingredient to start...

The Psychology of Great Packaging Design

The Psychology of Great Packaging Design

Don’t let your designer off the hook! Gone are the days where any bland old box or makeshift packaging would do. We live in an age where personalization and individualism are at the core of the most successful consumer-focused businesses. While you can spend a ton of...

The Top 4 Challenges of Creating a Skin Care Line

The Top 4 Challenges of Creating a Skin Care Line

In many ways, an independent skin care manufacturer has more advantages today than ever before. The influence of ecommerce and social media allows smaller brands more chances to find their own niche markets. For example, while sales of traditional makeup brands...

What is Stability Testing and How Important Is It?

What is Stability Testing and How Important Is It?

Offering customers a custom or semi-custom product is an effective method for setting your skin care brand apart from the crowd. With a wide array of formula options available for developing your product, it's important to ensure your skin care formulation is not only...

How Bundling Can Increase Your Skincare Sales

How Bundling Can Increase Your Skincare Sales

Bundling is the practice of including two or more products with your main product that you are selling. This also includes discounts, kits, and sets. It often improves the perceived value of your product. Advantages of bundling Bundling is a competitive tactic. It...

3 Tips for Diversifying Your Skincare Sales Channels

3 Tips for Diversifying Your Skincare Sales Channels

There’s no doubt that making a sale is the best part of being a business owner. Converting potential leads to delighted customers makes all the trails of entrepreneurship worthwhile. Although the future of traditional business models has increasingly come into...