The Top 4 Challenges of Creating a Skin Care Line

The Top 4 Challenges of Creating a Skin Care Line

In many ways, an independent skin care manufacturer has more advantages today than ever before. The influence of ecommerce and social media allows smaller brands more chances to find their own niche markets. For example, while sales of traditional makeup brands...

What is Stability Testing and How Important Is It?

What is Stability Testing and How Important Is It?

Offering customers a custom or semi-custom product is an effective method for setting your skin care brand apart from the crowd. With a wide array of formula options available for developing your product, it's important to ensure your skin care formulation is not only...

How Bundling Can Increase Your Skincare Sales

How Bundling Can Increase Your Skincare Sales

Bundling is the practice of including two or more products with your main product that you are selling. This also includes discounts, kits, and sets. It often improves the perceived value of your product. Advantages of bundling Bundling is a competitive tactic. It...

3 Tips for Diversifying Your Skincare Sales Channels

3 Tips for Diversifying Your Skincare Sales Channels

There’s no doubt that making a sale is the best part of being a business owner. Converting potential leads to delighted customers makes all the trails of entrepreneurship worthwhile. Although the future of traditional business models has increasingly come into...

How to Get a Custom Formulated Skin Care Product

How to Get a Custom Formulated Skin Care Product

Launching a brand-new product on the eCommerce marketplace is challenging, especially if you’re a first-time seller. But there are several steps you can follow to take the risk out of this venture by choosing the correct manufacturer. Let’s explore how to create a...